Analysis Of Amazon s The Era Of Globalization Essay

Individual Research Paper: Amazon In the era of globalization, understanding of international business culture is the key in expanding ones job prospects and it also equips with the required skill set to face the challenges of the intricate global settings. Amazon is a perfect example to learn from as it ventured from national to international stage and went through all the challenges faced during global expansion in terms of politics, governance, taxation, international policy and laws. Marketing and sales strategies coupled with innovation has been the driving force behind Amazon’s growth and success. This paper reflects on some of Amazon’s strengths after a brief overview of company’s history and background. Through shifting business models, its competitors have been trying to catch up with Amazon and could provide stiff competition in future. In face of the challenges ahead, Amazon weaknesses are discussed in regards to international business issues. 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