Mktg 2101 Red Bull Case Study

MKTG 2101 Consumer Behavior Case Study - Red Bull: Rampaging through Global Markets 1. What division base has Red Bull received to target clients? In what capacity should Red Bull further portion the market later on? Red Bull have received a division base methodology identifying with showcase socioeconomics. Specifically the organization has focused on youthful dynamic individuals matured 16 †29 years. Red Bull additionally use topography, recognizing principally college understudies and urban experts who required a ‘energy boost’ all through their bustling timetables and activities.Mateschitz’ procedure intended to target sentiment pioneers, accepting that â€Å"the authority of one alpha honey bee can impact the purchasing propensities for hundreds†. The Red Bull division methodology likewise has a significant psychographic segment, especially focussing on youngsters with mentalities, observations and ways of life that are reliable with chance taking , quick paced and lively practices; featured with the organization proverb â€Å"No Red Bull, No Wings†. So as to keep on succeeding, I accept that Red Bull must advance open doors in the developing economies of India and China.With more noteworthy financial opportunities and expanded populace development in the white collar class there are a huge number of youngsters falling into an appealing segment for the Red Bull item. These youngsters will be the assessment chiefs of things to come in their nations, accordingly holding the key for a triumph. Manners by which the organization can extend its present exercises to start the procedure will lie in the right advertising systems; specifically I accept that the proceeded with sponsorship of outrageous occasions in these districts will be the ideal method to acquaint youngsters with the item in an energizing new manner. . How does Red Bull stimulate the inspirations of clients to buy its caffeinated drinks? Red Bull and Mateschit z clarify â€Å"we are continually searching for an increasingly innovative, distinctive purpose of view† (Dolan 2005) to advance and present the item to the client. This demeanor is reliable with the brand character and the picture of its clients. It is consequently that the organization adjusts itself to the youthful male †quick paced and vivacious, inspired by outrageous games, hazardous conduct and forever discontent with the last thrill.The organization as well, is rarely fulfilled, proceeding with sponsorship of extraordinary games, possessing Formula 1 hustling groups and in any event, building up its own games, for example, BMX bicycle riding, Kite Boarding, Freeskiing, paragliding and that's just the beginning! The organization can persistently fulfill the requirements of the market, stimulating the client with energizing new advancements and occasions which challenge the constraints of human conviction. For instance, the Red Bull supported BMX occasions where t he riders are endeavoring and finishing concealed stunts and ‘death defying’ follows up on a week by week basis.The organization has additionally endeavored a viral promoting technique, so as to get the item to the purchaser in a modest and powerful manner. In any case, these endeavors are likewise very much determined, for instance, the drivers of the Red Bull VW Beetle are commonly amazingly gorgeous females matured 19 †28 years, appealing and relating for the focused on youthful male. 3. Depict the brand character of Red Bull. For what reason do you think the idea of brand character is so imperative to Red Bull?Brand character permits the purchaser to build up an important connection to the item. Individuals don't create important, durable associations with the thing itself, it is the point at which the buyer is capable see the item with a specific persona, with feeling and significance; it is then that the relationship creates and conceivably blooms. Red Bull a nd Mateschitz get this and have made a brand character that typifies fervor, vitality and invigoration, â€Å"Red Bull isn’t a beverage, it’s a method of life†.People are overpowered with the picture, the stunning quality around the occasions and the energy made by the competitors. Youngsters feel the item, the brand and the hues when they see these contenders doing the astounding things that they yearn for, wrapped with the straightforward shades of silver and blue. A spotless, refined picture consumed into their cerebrum, associated with the recollections of exciting minutes when their heart was siphoning, hands were perspiring and adrenalin was wildly throbbing through their bodies.By making these encounters for their buyer Red Bull are encouraging the improvement of significant associations with their item. As I would like to think, keeping up brand character and connections is basic for Red Bull. Mateschitz himself states, â€Å"We don’t carry the i tem to the individuals. We make it accessible and the individuals who love our style come to us† featuring his affirmation of the significance of individuals adjusting themselves to the brand character and building up an important and enduring relationship with the Red Bull productReferences * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/worldwide/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. what's more, Bednall, D. 2011. Customer Behavior, fifth Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com Mktg 2101 Red Bull Case Study MKTG 2101 Consumer Behavior Case Study - Red Bull: Rampaging through Global Markets 1. What division base has Red Bull received to target clients? By what method should Red Bull further fragment the market later on? Red Bull have embraced a division base technique identifying with showcase socioeconomics. Specifically the organization has focused on youthful dynamic individuals matured 16 †29 years. Red Bull additionally use geology, recognizing essentially college understudies and urban experts who required a ‘energy boost’ all through their bustling timetables and activities.Mateschitz’ methodology meant to target conclusion pioneers, accepting that â€Å"the authority of one alpha honey bee can impact the purchasing propensities for hundreds†. The Red Bull division technique additionally has a significant psychographic segment, especially focussing on youngsters with perspectives, recognitions and ways of life that are predictable with chance taking , quick paced and lively practices; featured with the organization witticism â€Å"No Red Bull, No Wings†. So as to keep on succeeding, I accept that Red Bull must enhance openings in the developing economies of India and China.With more noteworthy monetary opportunities and expanded populace development in the working class there are a huge number of youngsters falling into an alluring segment for the Red Bull item. These youngsters will be the assessment chiefs of things to come in their nations, consequently holding the key for a triumph. Manners by which the organization can grow its present exercises to start the procedure will lie in the right advertising methodologies; specifically I accept that the proceeded with sponsorship of extraordinary occasions in these locales will be the ideal method to acquaint youngsters with the item in an energizing new manner. . How does Red Bull excite the inspirations of clients to buy its caffeinated drinks? Red Bull and Mateschitz cl arify â€Å"we are continually searching for an increasingly innovative, distinctive purpose of view† (Dolan 2005) to advance and present the item to the client. This mentality is steady with the brand character and the picture of its clients. It is consequently that the organization adjusts itself to the youthful male †quick paced and lively, intrigued by extraordinary games, hazardous conduct and forever discontent with the last thrill.The organization as well, is rarely fulfilled, proceeding with sponsorship of outrageous games, possessing Formula 1 hustling groups and in any event, building up its own games, for example, BMX bicycle riding, Kite Boarding, Freeskiing, paragliding and that's only the tip of the iceberg! The organization can consistently fulfill the necessities of the market, stirring the client with energizing new advancements and occasions which challenge the constraints of human conviction. For instance, the Red Bull supported BMX occasions where the riders are endeavoring and finishing concealed stunts and ‘death defying’ follows up on a week after week basis.The organization has additionally endeavored a viral showcasing methodology, so as to get the item to the purchaser in a modest and successful manner. In any case, these endeavors are additionally all around determined, for instance, the drivers of the Red Bull VW Beetle are commonly very gorgeous females matured 19 †28 years, alluring and comparing for the focused on youthful male. 3. Portray the brand character of Red Bull. For what reason do you think the idea of brand character is so imperative to Red Bull?Brand character permits the buyer to build up an important connection to the item. Individuals don't create important, dependable associations with the thing itself, it is the point at which the customer is capable see the item with a specific persona, with feeling and significance; it is then that the relationship creates and possibly blooms. Red Bull and Mateschitz get this and have made a brand character that epitomizes fervor, vitality and thrill, â€Å"Red Bull isn’t a beverage, it’s a method of life†.People are overpowered with the picture, the astonishing emanation around the occasions and the energy made by the competitors. Youngsters feel the item, the brand and the hues when they see these contenders doing the stunning things that they desire, wrapped with the straightforward shades of silver and blue. A spotless, refined picture consumed into their cerebrum, associated with the recollections of exciting minutes when their heart was siphoning, hands were perspiring and adrenalin was wildly throbbing through their bodies.By making these encounters for their shopper Red Bull are encouraging the improvement of significant associations with their item

Biology Questions and Answers Essay Example for Free

Science Questions and Answers Essay 2.) a) proteins b.) I) Amylase ii) Protease iii) Lipase c) I) Glucose ii) Amino Acids iii) Fatty acids and Glycerol 3.) an.) Each chemical has a one of a kind shape that fits onto the substrate. As chemicals typically just catalyze one response the substrate needs to fit in the particular shape (dynamic site) and in the event that it doesn’t fit in (lock and key technique) at that point the compound won’t be catalyzed. b.) As when the compound is denatured it’s unique shape is crushed, in this way pulverizing it’s dynamic site implying that the substrate wont have the option to fit in, subsequently not catalyzing the catalyst. c.) As proteins are explicit when a compound catalyzes a chemical it very well may be utilized again and again as they are not changed during the response. 5.) an.) if the convergence of the protein is expanded the rate f the response will increment. This is on the grounds that there will be more catalysts to help separate the substrate, anyway when the compound compasses it’s ideal it will be equivalent. b.) if the temperature is diminished it will drop the pace of response and hinder the speed of catalyzing. c.) in the event that the pH is brought down, at that point the pace of response will drop making the pH meddle with the bonds holding the chemical together and denaturing the protein. 7.) an.) I) the pace of response is expanding at a positive consistent connection, on the grounds that the expansion in temperature is making the catalysts move around quicker expanding the opportunity of a crash. ii) the rate unexpectedly drops after it’s hit the ideal temperature, this is on the grounds that the securities holding the compound together have broke devastating catalysts uncommon shape. b.) It builds it as it makes the compounds move around quicker expanding the opportunity of a crash. c.) the bonds change it’s extraordinary shape causing it incapable to catalyze substances. d.) A. it could be pepsin in the stomach e.) B, it could be phosphatases f.) it is limited.

What You Need to Know About the National Honor Society Essay

What You Need to Know About the National Honor Society EssayThe National Honor Society essay is very important. It is a way for you to help the student with writing a school project. Since this assignment is not mandatory, students often do not have time to do it, which is why you need to make sure that you give the essay some attention.Students sometimes have difficulty doing this kind of essay, because they believe that it is not a part of the curriculum. Although the essay has been around for a long time, it is still important for you to give some attention to it.You cannot put too much stress on this essay, though. As such, you need to make sure that the essay is as easy as possible for the student to do. If you keep the theme in mind, you will be able to have a good essay. Of course, you have to make sure that the student has not taken up too much time to do this assignment.When preparing for this type of essay, you have to be specific about what type of essay you want to write. This means that you have to decide which topic you want to use. Then, you can simply find a topic model that you think will suit the topic.The last step that you need to consider when doing this type of essay is to make sure that the student understands what he or she is writing. Sometimes, the student writes down some thoughts that he or she doesn't understand. If this happens, you should ask the student if he or she wants to read the assignment again or just to clarify things for him or her. In order to help the student to understand his or her own essay, you should use a trick that the student will like.For example, if the student wants to write an essay about cars, you should ask the student to look at some pictures of cars from the internet. After that, you should show the student the pictures and explain to him or her how the pictures would affect his or her essay.In fact, you should try to choose the topic that you know will be hard for the student to do. However, if you do not want to give the assignment a lot of attention, you can easily give the student some help by not giving too much attention to the essay. This will help the student to improve his or her writing skills.The National Honor Society essay is one that has been around for a long time. However, you still need to prepare it and give it some attention if you want to have a successful essay. To get a good grade on the essay, you have to make sure that the student has made an effort to do this essay.

Economic Systems - 1122 Words

Introduction Economic systems are organized way in which a state or nation allocates its resources and apportions goods and services in the national community. An economic system is slackly defined as country’s plan for its services, goods produced, and the exact way in which its economic plan is carried out. There are three types of economic systems exist, they are command economy, market economy, and mixed economy. Command economy is also sometimes called planned economy. The expectations of this type of economy is that all major decisions that related to the construction or production, distribution, commodity and service prices are all made by the government. However, in market economy, national and state governments play a†¦show more content†¦Prices also have the function to allocate and distribute a country’s resources. Market leads to complete effectiveness bringing about the best possible distribution of a country’s resources in a perfect world. T his would only happen in a state of equilibrium and there is a unique price for every commodity. But in a realistic world which is imperfect by nature, prices are never at equilibrium and very unstable depending upon the vagaries of the market forces. This generally harms people living below the poverty line. It is impossible for them to pay high prices in cases of demand shortage. Thus, the free market model is not a viable option in developing countries which has a large number of poor. Besides, producers are aim to minimize profit and maximize rent of production. Examples of countries that are using this economy system are Hong Kong, USA, and UK. Many developing countries like India and China are moving towards totally free-market economy. The command economy is government directed. The market forces have very little say in such an economy. There is no private property. On the other hand, a command economy aims at using all available resources for developing either in adv ertising or marketing. In order to ensure that the required inputs are available, the state would probably conduct some form of input-output analysis. All industries act as the input from other industries and the producers act as theShow MoreRelatedEconomic System And Economic Systems910 Words   |  4 Pagesdifferent economic system,which are known as centrally planned economy, mixed economy, and market economy. I will also be explaining why internationalizing firms should be aware of the differences between all three economic systems and what roles should the government be taking in the free market systems. Before I begin defining the different economic systems I would like to first explain what an economic system is. Every country differs in what economic system is being used. An economic system is a systemRead MoreEconomic Systems And Economic System1961 Words   |  8 PagesAn economic system governs how a society’s resources are allocated between people, and so the question of its morality is immensely important (Winfield, et al, 2014). This essay will analyse the different economic systems by considering the two economic systems that fall on the extreme ends of the spectrum of economic systems, these being capitalism and socialism. It will further discuss the characteristics of each of these economic systems and based on these, argue that the mixed economy is theRead MoreEconomic Systems And Economic System2099 Words   |  9 PagesEconomic system â€Å"Economic system is that it consists of those situations which a given people or nation has nations has chosen or accepted as the means through which resources are utilized for the satisfaction of human wants.† (studylecturenotes.com, 2016) Economic system allows countries to follow procedure to produce goods using resources available in the countries. It allows the countries to know how much and for whom to produce. There are different types of economic systems in different countriesRead MoreEconomic Systems And The Economic System808 Words   |  4 Pagessocieties must choose one of these systems, we must proceed deeper into detail on how these economies function. The oldest and simplest of the economic systems is the traditional economy. It relies on habit, custom, or ritual to answer the three key economic questions. Due to the unembellished nature of the traditional economy, there is little room for innovation or change. It revolves around the family unit and is divided along gender lines. Traditional systems are usually found in communitiesRead MoreEconomic System1923 Words   |  8 PagesMicroeconomics Paper: Economic systems Yang Cong Professor Memmos Aug 1st, 2012 Table of Contents 1, Introduction of economic systems 2, the analysis of capitalism 3, Example of capitalism: the U.S. 4, the analysis of socialism 5, Example of socialism: China 6, the analysis of communism 7, Example of communism: North Korea 8, my favorite one is socialism 9, Conclusion There are three main economic systems in the world which are capitalism, socialism and communism. Nowadays, mostRead MorePolitical and Economic System1250 Words   |  5 PagesSpain Analysis of the Political and Economic Systems Table of Contents I. Introduction (abstract) II. Political System a. Type of Political System b. Structure of the Government c. Identify a current law/policy law d. Impact on society III. Economic System a. Type of economic system b. Identify a current economic issue c. Government role in address the issue d. Impact on society IV. Compare Contract a. Economic issue country of origin V. Conclusion Read MoreAssignment on Economic System1839 Words   |  8 PagesAn economic system is the combination of the various agencies, entities (or even sectors as described by some authors) that provide the economic structure that defines the social community. These agencies are joined by lines of trade and exchange along which goods, money etc. are continuously flowing. An example of such a system for a closed economy is shown in the flow-diagram. The economics system involves production, allocation of economic inputs, distribution of economic outputs, landlords andRead MoreEconomic Systems Essay1117 Words   |  5 PagesIntroduction Economic systems are organized way in which a state or nation allocates its resources and apportions goods and services in the national community. An economic system is slackly defined as country’s plan for its services, goods produced, and the exact way in which its economic plan is carried out. There are three types of economic systems exist, they are command economy, market economy, and mixed economy. Command economy is also sometimes called planned economy. The expectationsRead MoreThe Economic System Of A Mixed Economy System Essay874 Words   |  4 Pagesthe world, including Canada, rely on a mixed market economy system in which the allocation of most resources, goods and services is determined by supply and demand through markets and prices. This system has many flaws, including environmental damage, high income inequality both within and between countries, resource depletion and so on. When I think of alternative economic system, I have to go back to the basics of mixed economic system, what actually is and what it does. In every kind of societyRead MoreMixed Economic Systems760 Words   |  4 PagesEconomic system of a country Identify and evaluate the economic system that Malaysia is adopting. Discuss the rationale of Malaysia’s economic system in terms of utility maximisation and pricing mechanism for distribution of goods and services. An economic system is the combination of the various agencies, and entities that provide the economic structure that defines the social community. Malaysia has adopting mixed economic systems. Mixed economic system is an economy where there is more

Information Systems Assessment System Analysis - 3618 Words

F21IF1 Information Systems Assessment 1 System Analysis Boris Mocialov Sà ¶ren Pollakowski Yernar Akshabayev Assem Madikenova Max M Baird Date: 03.10.14 by 1PM Table of contents î ¿ ¿Table of contents 1 Introduction 2 Evolution of Systems Analysis 2.1.1 Origins â€Å"Systems analysis applies scientific methods to analyze large and complex systems.† (bad definition in my opinion) Policy Analysis of Multi-Actor Systems / Bert Enserink, Leon Hermans, Jan Kwakkel, Wil Thissen, Joop Koppenjan and Pieter Bots 2.1.3 Applications, objectives and methodologies 2.1.3.1 RAND Organisation 2.4 Evaluation 3.1.2 Outline the pattern 3 Conclusionî ¿ ¾ 1 Introduction It is both hard to distinguish origins of system analysis and to tell exactly what it stands for in spite of its broad usage. In our opinion, the term suffered a paradigm shift, presumably not once, as we tend to create new, more complicated abstractions. While it is important to give definitions to key terms, system analysis has no precise definition and almost every author splits the term into two and elaborates in finding the overall term, which has meaning in the context of their discussions, while the term allows such indefinite boundaries. Before we consider particular applications, we aim to be as general as possible about the origins and definitions of the term. We follow pattern as authors of most of the material that was read for this essay - we split the termShow MoreRelatedSystem Analysis and Recommendation Report of Natividad Medical Center859 Words   |  3 PagesSystem analysis and recommendation report In this section, I present a system analysis and recommendation report on the Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. The system analysis report details the findings of the system analysis in the part of system vulnerability/risk assessment as a critical component of the security plan. Why the system vulnerability/risk assessment was carriedRead MoreRisk Assessment : An Essential Part Of A Risk Management Process1046 Words   |  5 Pagesrisk assessment is an essential part of a risk management process designed to provide appropriate levels of security for information systems. The assessment approach analyzes the relationships among assets, threats, vulnerabilities and other elements. Security risk assessment should be a continuous activity. Thus, a comprehensive enterprise security risk assessment should be conducted at least once every two years to explore the risks associated with the organization’s information systems. OnceRead MoreAssessment Of The Risk Assessment1379 Words   |  6 PagesIMPACT ANALYSIS The major step of the risk assessment is impact analysis of the risk that could incur threat for the system itself. While considering the impact analysis the major step of the risk assessment there are three steps that could be keeping in view†¦ †¢ Mission of the system †¢ Criticality of information systems data †¢ Sensitivity of the information systems data This mission critical information can be taken from company’s existing documentation that can be used for impact analysis implementationRead MoreRisk Analysis : The American Red Cross1743 Words   |  7 PagesRisk analysis is an integral part of data safety within an organization and the analysis is vital to the mission and success of an organization. Risk analysis is used â€Å"to identify threats and then provide recommendations to address these threats† (Taylor et al, 2006). Risk analysis encompasses not only the equipment and programs used in an organization but also covers the culture, managerial, and administrative processes to assure data security. A key factor in risk analysis is to have a goodRead MoreApproaches to Risk Analysis Essay912 Words   |  4 Pagesespecially an information security project, risk analysis is very important. Risk analysis, in the context of information security, is the process of assessing potential threats to an organization and the overall risk they pose to the continued operation of the organization. There are multiple approaches to risk analysis, and multitudes of literature have been published on the subject. In their paper published in 2012, Bhattacharjee and associates introduced two approaches to the risk assessment of an informationRead MoreElectronic Protected Health Information On The Confidentiality, Integrity, And Availability Of The Electronic Protection Essay865 Words   |  4 Pagesavailability of the electronic protected health information that Topaz Information Solutions, LLC (Topaz) creates, uses, processes and transmits. II. Scope and Limitations This policy applies to all Topaz workforce members. III. Related Policy Names and Numbers Privacy Policy (COM-001) Security Policy (COM-002) Disclosure Policy (COM-003) IV. Definitions Electronic Protected Health Information (e-PHI) – Any individually identifiable health information protected by HIPAA that is transmitted by orRead MoreReport on the Security System at Natividad Medical Center1227 Words   |  5 Pageson the security system at Natividad Medical Center. Using relevant peer-reviewed and technical reports, I devise an analysis plan that explains thoroughly, how I will analyze as well as evaluate Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. In this comprehensive report, the details of what is going to be analyzed is presented as well as how I am going to analyze the systems (process and tools)Read MoreSteps Within A Risk Assessment977 Words   |  4 PagesRisk assessment also known as risk analysis is the process of identifying information risks, estimating the potential loss for each risk to the organization, and prioritizing the informati on risks. As an example, U.S. NIST SP 800-30 rev.1 provides a general overview of steps within a risk assessment process. The steps are: - Step 1: Prepare for Assessment-An organization accomplishes this within the framing component of the risk management process. - Step 2: Conduct Assessment- - Step 3: CommunicateRead MoreU.s. Department Of Homeland Security1668 Words   |  7 Pagespractices and strategies in the IT security system. 2. Scope This policy needs to be applied to all users, employees, contractors, suppliers and to all IT resources such as e-mails, files, data, messages and documents controlled or administered by The Department of Homeland Security. 3. Policy Intention The Department of Homeland IT security policy must be uniform, stable, consistent, efficient, effective and compatible with best practices Information Security in the Department. It is the purposeRead MoreInformation System Risks1562 Words   |  7 PagesInformation System Risk Management Claudia I. Campos CJA 570 Cyber Crime and Information Systems Security July 5, 2010 Steven Bolt Abstract The realization of potential risks to an organizations information system has been increased in the past few years. The principles of risk management, vulnerabilities, internal threats, and external threats is the first step in determining which levels of security are necessary to protect and limit the risks to an organizations information system

Kill A Mockingbird By Harper Lee - 1457 Words

Ethan Peterson October 8, 2015 English 11 H Saxton To Kill a Mockingbird, by Harper Lee Harper Lee is an American Author because Lee was born in America, the book was written in America, and the story takes place in Alabama. To Kill a Mocking Bird was first published on July 11, 1960 Summary of Book: The story in To Kill a Mockingbird by Harper Lee focuses on the life of a little girl named Scout and her life growing up and coming to understand how the world works. Scout lives in the south in the state of Alabama with her father, Atticus Finch, and her older brother, Jeremy (Jem), and quickly realizes that the world she lives in is not as perfect as it may appear to a young girl. Scout and Jem become friends with a boy named Dill and go on adventures together through the summer, including sneaking around the supposedly haunted Radley property. They all fear Boo Radley because of gossip making him seem evil and scary, but slowly come to realize his goodness understanding that he has isolated him self and has become a social outcast. Atticus, a civil rights lawyer, becomes involved with a case defending an African American man named Tom Robinson who was accused of raping a white woman. Scout, Jem, and Dill go to the court to watch the trial and see the clear evidence to exonerate Tom. Despite the undeniable evidence in favor of Tom Robinson the justice system fails and sentences him to prison. The woman’s father, Bob Ewell, accusing Tom Robinson, feels like AtticusShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, fam ous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was pov erty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establ ishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,Read MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her Kill A Mockingbird By Harper Lee - 1457 Words To Kill a Mockingbird is concentrated on showing a child’s point of view in a time where many events were happening like the Crow Laws, Great Depression and very much segregation. Scout goes through this time frame believing that everyone is equal and should get equal opportunities. Even through the hard times like Tom Robinson’s case she keeps moving with a positive attitude that everyone is people ,not labeled black or white just people. This would be told very differently if told by Atticus because it is a much more mature viewpoint of Mr. Bob Ewell that doesn’t believe in equality, These events have definitely impacted how Scout tells the story and the parts that are incorporated into the story to show the impact Civil Rights leaders†¦show more content†¦Black and white meaning skin colors of the opposite sides. â€Å"This case is as simple as black and white.† This quote states exactly how the people were looking to see who to believe .They saw Tom Robinson had darker skin than Mayella and determined he is guilty while Scout from her perspective sees that it s the facts that point to who is guilty and not their skin color. The Crow laws played a big part in this recollection of events because this was the time period they were used in. It is important because it highlights the segregation and racial inequality between colored and caucasian people which is mainly what the trial of Tom Robinson is about. Scout sees this segregation as unneeded because everyone is human and everyone should have the same opportunity which is why Atticus got the lawyer job for this specific case. Atticus would defend all races of people to the best of his ability. These cases are usually given to another man but it was given to Atticus because he wouldn’t care of the skin color of the person he is defending but if they committed the crime or not. â€Å"This was a thought. Court-appointed defenses were usually given to Maxwell Green , Maycomb’s latest addition to the bar, who needed the experience. Maxwell Green should have had Tom Robinson’s case.† Maxwell would probably asses the situation as white and black instead of guilty and innocent as Scout

Memory Perceived As Art Essay Example For Students

Memory Perceived As Art Essay In my physics class, my teacher tells me to analyze my data points in order to linearize the function. He tells me to find a pattern in the points and to cube them, or take the square root, in order to plot the points in a straight line. If the graph isnt linear, he says, we cant understand what it represents. Our memories are like this too. In fact, every human is a mathematician of the memory, infatuated with the ideal of a linearized function-that every X has its own formula that contains it, that the events of our lives can be plotted in a straight line with constant slope. We take our alphabet of memories, of taste and touch and jealousy and compassion and compress them into Xs and Ys and plot them in a straight line so that we may gain a sense of growth, a sense of purpose, a sense of sense. But some graphs cant be linearized. Nature itself is not linear. Life will never be justly compacted into numbers and graphs because nature is free and spontaneous; it is not a function because functions are generalized representations of what we call reality. Art mocks our minds attempts to linearize our lives. While art is dependent on mathematics, it also accepts that math is insufficient. Art plays with reality, my attempt to recreate the expression of my fathers face that day eight years ago through an augmented chord in the bass clef, to show the way it felt to lose myself by arching my back, tilting my head, and spinning on my toes. Art is the outlet for our memories; it embraces our inability to plot our lives in straight lines and allows us to plot them crooked. It helps us to understand that while our lives are not linear, they contain an element of symmetry, that there is meaning in the chaos, that to make the infinite finite is beautiful. This is the eternal obsession for all artists: to express that split-second photo frame of essence in movement or music or paint or prose. But memory is involuntary. One cannot think of a moment then see it. Rather, memories come as flashes of image coughed up into the mouth of the conscious from the phlegm-filled throat of the subconscious. It can happen at any moment-that is why you will see me scribbling poetry on Papa Ginos napkins, dancing in the corridor when there is no music. Within the optic, the olfactory, the tactile, the audible, one has the essence of memory as drawn in through the senses there is the reality that I have perceived.

Industrial Revolution Essay Example

Industrial Revolution Essay The Change of World Societies from Rural to Industrial The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transport, and technology had a profound effect on the socioeconomic and cultural conditions starting in the United Kingdom, then subsequently spreading throughout Europe, North America, and eventually the world. The Industrial Revolution marks a major turning point in human history; almost every aspect of daily life was eventually influenced in some way. Surprisingly, average income and population began to show signs of exceptional constant growth. In the two centuries following 1800, the worlds average per capita income increased over 10-fold, while the worlds population increased over 6-fold. Starting in the later part of the 18th century, there began a transition in parts of Great Britains previously manual labor and draft-animal-based economy towards machine-based manufacturing. It started with the mechanization of the textile industries, the development of iron-making techniques and the increased use of refined coal. Trade expansion was enabled by the introduction of canals, improved roads and railways. The introduction of steam power fuelled primarily by coal, wider development of water wheels and powered machinery (mainly in textile manufacturing) underpinned the dramatic increases in manufacture ability. The development of all-metal machine tools in the first two decades of the 19th century facilitated the manufacture of more production machines for manufacturing in other industries. The effects spread throughout Western Europe and North America during the 19th century, eventually affecting most of the world, a process that continues as industrialization. We will write a custom essay sample on Industrial Revolution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Industrial Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Industrial Revolution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The impact of this change on society was enormous. The first Industrial Revolution, which began in the 18th century, merged into the Second Industrial Revolution around 1850, when technological and economic progress gained momentum with the development of steam-powered ships, railways, and later in the 19th century with the internal combustion engine and electrical power generation. The period of time covered by the Industrial Revolution varies with different historians. Eric Hobsbawm held that it broke out in Britain in the 1780s and was not fully felt until the 1830s or 1840s, while T. S. Ashton held that it occurred roughly between 1760 and 1830. The Industrial Revolution that occurred in the 19th century was of great importance to the economic future of the United States. Three industrial developments led the way to industrialization in America. Transportation was expanded, electricity was harnessed, and improvements were made to industrial processes. The major difference was the very definition of rural and urban; rural life was based around farming and agriculture while urban was based in cities/towns. Another important difference was that life was much cleaner in the rural areas and rural people actually had a longer ife expectancy than urban ones; the cards later switched once the revolution focused on sanitizing. In urban areas, there are more resources given to the public. Where in rural areas, most people have to go into town to get their resources. Unless much quieter than urban areas because there arent as many people who live in them as people live in urban areas. Most rural slaves had to do hard farm labor, while urban slaves were usually domestics. Rural way of life disappeared mainly because there were more Jobs voluntarily available in the big cities thus, everyone was moving away to the cities. There were major developments and inventions in agriculture, manufacture, and travel that eventually spread throughout Europe and North America. Industry and manufacturing that was once all by hand could now be done by machine. It all started with the textile industry and spread to other products. Factories were built and steam powered machinery increased the manufacture. Enormous amounts of coal had to be burned to make enough steam to power the machines. Increased products meant that more goods needed to be transported, so canals were built, and roads and railways improved. Towards the middle of the 19th entury, steam-powered ships and railways meant progress got faster. Then later in the century, electricity and the development of the internal combustion engine increased the pace at which goods were manufactured and transported. There are plenty of reasons as to why people moved from rural areas to urban areas. Better Job opportunities and salary, and Jobs in rural areas usually require a lot of physical effort, whereas most Jobs in urban areas Just involve sitting behind a desk. People in urban areas are usually payed more than people in rural areas. Also, the luxuries of the urban world attract the people of rural areas. Most rural are agriculture based. An agriculturists needs are pretty simple. They revolve mostly around domestic needs only, whereas urban areas, everything revolves around technology that makes life easier. Large masses of people moving from rural to urban areas, causes an occurrence called, urbanization. Urbanization leads to overpopulation, pollution, and various other problems. Due to urbanization, the boundaries of the urban areas expand into the rural areas. This causes forced urbanization, as people who live in the rural areas are forced into the urban area and the ways of the urban people. Lastly, the standards of living and the standards of education are higher in urban areas. This may also be one of the reasons why people move from urban to rural areas. The effects of all this rapid change on society were enormous. More and more people left the land and went to towns and cities to work in factories. The growth of the towns couldnt keep up with the number of people pouring into them, and so housing was hard to get and people lived in slums in appalling circumstances. The differences between rural to urban life were significant, and we should be very appreciative of what we have now and the history behind it. Industrial Revolution Essay Example Industrial Revolution Essay The period between 1865 and 1900 is known as the Industrial Revolution. During that time the U.S. changed from an un-unified, agricultural society into a developed, industrialized society. Industrialization changed all aspects of the country. The revolution did have negative effectson society,such as poor work conditions and child labor. While the Industrial Revolution did create many long lasting labor problems, it did advance America economicallyand, therefore left the U.S. better off in 1900 than it was In 1865, the U.S. was an agricultural society, where 90 percent of the population had to farm to survive. This was changed by the end of the revolution, a very low percentage of the population could feed the rest. This along with a large number immigrants coming over from Europe, led to the fact that the U.S. had a large work force to stay in cities and work at factory jobs. With this and a number of willing businessmen to lead the revolution, The Revolution brought to America a new economy and left it as one of the biggest manufacturers in the world. The American economy was pretty much the same throughout the 90 years before 1865. Industrialization brought great change to the American economic system. Big businesses like the Standard Oil Company and Carnegie Steel replaced the old small, local businesses. While these big businesses did use dirty and illegal tactics, they created a large number of jobs and were able to keep prices low. In addition to big business, the idea of capitalism was introduced to american society, in which anyone who works hard can succeed. This idea became the basis to the American Dream . People felt that if they worked hard they could climb Along with the new economic system and other improvements, the

Biomechanics essays

Biomechanics essays Within the field of kinesiology, many different job opportunities are available. Biomechanics, 'the study of the structure and function of biological systems using the methods of mechanics? (Hatze, 1974, p. 189) is a fairly new title for an old practice. The idea of biomechanics has been around since Aristotle first wrote, On the Movement of Animals (Hamill, 1995). Since then it has slowly evolved until the1960's when it received the name of biomechanics and now is gaining more attention. Biomechanics is a potentially large field of study, but employers need to find ways to utilize this opportunity. Joseph Hamill describes the history of biomechanics as a long and gradual progression. Many past philosophers and scientists have made significant advancement in biomechanics. Galileo found equations for constant acceleration. One of Galileo's students, Alfonso Borelli demonstrated that animals are similar to machines in that they are a system of pulleys and levers, and that muscles functioned according to mathematical concepts. Leonardo da Vinci was probably the first biomechanist. He was interested in human movement both as science and as art. He made the relationship between biomechanical concepts and the musculoskeletal system. Sir Isaac Newton was not a biomechanist, but he did help the cause by providing us with his three laws of motion. In the 1800's two photographers, Etienne Jules Marey and Eadward Muybridge both made advancements for biomechanics. He measured step frequency and related it with speed. He founded methods for automatic timing of events as well. Muyb ridge used multiple cameras to take pictures of an animal in motion. He took them along the cardinal axis to break each bit of motion into different pieces. A.V. Hill created a velocity curve for sprinting, and considered air resistance when running. Herbert Elftman focused on the movement of muscle using film data. Finally in the 1960's biomechanics labor...

Cost of Operation Research Paper Example | Topics and Well Written Essays - 1500 words

Cost of Operation - Research Paper Example The final factor that needs to be bought to one’s attention is flexibility which can be defined as the ability to support a change in business. If a company is not able to control these five operational performance objectives then clearly it won’t be an easy job for it to thrive in this already competitive industry. This essay discusses all these factors in relation to Airblue and gives a clear application of the five operational performance objectives to its business. I chose AirBlue for this assignment in view of the fact that it is one of the most renowned names when it comes to the airline industry and because I felt I would easily be able to explain the effect of these factors on its operations with sufficient detail. Airblue was launched in 2004 when the local market started witnessing an increased demand for high quality travel. The company’s ownership includes a group of top class investors with Mr. Tariq Chaudhary having a majority stake alongside holding the position of CEO and Chairman of the Board of Airblue. The company is registered as a private company and has its registered office in the famous towers of Islamabad Stock Exchange. The airliner has also successfully been able to obtain the IATA and ICAO airline designations. Currently it has a fleet of 14 Airbus A319 and A321 planes. Ever since its launch, the airliner has continually stretched out its operations and fleet in line with an ever escalating demand for the high quality flights it provides. Although initially it served only to customers travelling within Pakistan, the company has now expanded its operations by offering international flights to Manchester, Dubai, Abu Dhabi, Sharjah, Oman and Muscat. According to many market analysts, the focal reason for the airline’s success has been its provision for high quality travel at an

Management of process & people in engineering industary Essay

Management of process & people in engineering industary - Essay Example Pay system for engineering firms are regulated by industrial agreement. Antoni and Baeten have argued that profit related pay can be a much viable option for engineering industry in comparison to fixed rate payment system. PFP in engineering industry is directed by collective bargaining power of engineers working in particular organization (Antoni and Baeten, 2007, p. 123). Identification of Relevant Pay Systems Performance Related Pay Performance related pay is designed in order to measure performance of individual or group in monetary terms. Organizations using performance related pay believe increased pay can motivate employees to perform well. It is difficult to create a standard notion of performance related pay because definition of performance varies from organization to organization. Common performance related pay can be explained in the following manner. Small engineering firms pay price to employees on the basis of each unit of output. Although it is oldest form of performa nce related pay but very few organizations use this model in practical sense. Companies offer individual performance pay schemes in the form of fixed wage or performance related bonus. Engineer’s performance is measured in terms of his/her capability to produce target quantity of output in given timeframe. Cost to the company for engineers is adjusted in terms of fixed salary and variable pay. Variable pay is allocated to employees in the form incentives in order to motivate them to perform well. Individual measure of employee’s performance is subjective to assessment performed by particular supervised. Merit pay defines to pay hike due to good performance (Bryson et al., 2011). Bonus Scheme Research scholars have described bonus scheme as self financing method which provides reward to employees with an intention to motivate them to perform well. Bonus scheme is not a static reward system because many organizations change measurement norm of bonus scheme in accordance to business requirement. Basically bonuses are additional payment to base salary and important thing to remember is that bonuses are not paid in periodic manner. There are no fixed performance criteria to link performance with bonus scheme. Labour law suggests that bonus scheme must not be gender biased while research scholars have divided bonus scheme into two broad categories. Single Factor Bonus Scheme In single factor bonus scheme employee performance is measured in terms of key organizational objectives such as productivity, profit, quarter wise sales target and other short term targets. Multi Factor Bonus Scheme Multi factor bonus scheme is complemented by long term corporate level business objectives. Bonuses are given to particular individual or department on the basis of their overall performance in a particular financial year (Amicus, 2006). Objective of Bonus Scheme Improving performance of employees in terms of profit, sales or productivity Motivating employees to delive r key objectives of business such as service quality, customer relationship

Behavioural Approach Essay Example for Free

Behavioural Approach Essay The behavioural approach suggests that all behaviour is learnt. This includes abnormal behaviours. Behaviours can be learned through classical conditioning, operant conditioning or modelling. Ivan Pavlov discovered classical conditioning, where learning results from the association of stimuli with reflex responses. Classical conditioning can be used to explain the development of many abnormal behaviours, including phobias, anxiety disorders and taste aversions. An example of how classical conditioning might result in a phobia is the case of Little Albert. In an experiment carried out by Watson and Rayner, a 11 month old boy called ‘little Albert’ was taught to fear a white rat through associating it with a loud noise, a symbol behind his head. Each time he played with the rat the symbol would be hit which caused him to cry. Eventually he would do so even without the noise due to the classical conditioning theory. This research however, would not receive approval from an ethics committee today because it would be seen as unethical. Making the baby cry deliberately and teaching him to fear the rat would be seen as wrong because it could cause distress and would go against ‘little Alberts’ human rights. The theory of operant conditioning was proposed by Skinner. Operant conditioning involves learning from the consequences of actions. Actions which have a good outcome through positive reinforcement (reward) or negative reinforcement (removal of something bad) will be repeated. Actions which have a bad outcome (punishment) will not be repeated. Operant conditioning explains how abnormal behaviours might be maintained. This could be through positive reinforcement; behaviours which have a good outcome by bringing some sort of reward are said to be positively reinforced. On the other hand it could be down to negative reinforcement which is behaviours which have a good outcome by removing something unpleasant are said to be negatively reinforced. Finally, abnormal behaviours could also be learnt through modelling or social learning, which is learning through observation of an individual. What happens is simply an individual models the behaviour and the observer imitates the model. A strength of the behavioural approach is that it can be experimentally tested. The principles of learning have been and continue to be tested empirically in a laboratory. The focus on observable behaviour means it can be objectively measured. A further strength is that unlike the psychodynamic approach, it doesn’t require delving into the past, which is problematic because it could unearth traumatic experiences which can produce unreliable data. However, those who support the psychodynamic approach suggests the behavioural model only focuses on symptoms, not on the underlying causes of abnormal behaviour. Freudians claim it treats the symptoms while ignoring the root cause of the problem. Therefore it cannot work as the problem will just represent itself with different symptoms. Whereas, the biological approach cannot explain cultural differences in abnormality such as culture-bound syndromes, a strength of the behavioural approach is that it can account for this because It accounts for cultural differences because it recognises the importance of the environment in shaping behaviour. While behavioural treatments are often effective for certain disorders such as obsessive-compulsive disorder and phobias, they have not been found to be effective for many other disorders and have also often been criticised for being unethical because treatment is often painful and uncomfortable and is sometimes imposed on individuals without their consent. The behavioural approach is accused of being reductionist and simplistic. This is because it’s a simple approach with connections of stimulus. It neglects the influence of cognitions (The mental action or process of acquiring knowledge and understanding through thought and experience). A further limitation is that much behaviourist research involves animal studies. While behaviourists argue that humans are fundamentally the same as non-human animals, others would argue that the greater complexity of the human mind makes it difficult to generalise findings from animal studies to humans. Overall the behaviourist approach shows all behaviour to be learnt through our experiences. It states that this learning can either be learnt through classical or operant condition and also the social learning theory. It can be experimentally tested and proven which makes the approach credible however it can be seen just to treat the symptoms of a abnormal behaviour rather than looking at the cause.

Gen X Essay -- essays research papers

Did you know that you are considered part of the first generation symbolizing the decline of the nation? Generations are labeled all the time by historians, novelists and journalist in an attempt to capture the spirit or essence of an era. But the term Generation X carries all the negativity of propaganda and stereotype. The term Generation X has become a derisive media batchphrase, a snide put-down for those 80 million people who, like me, were born between 1961 and 1981. They are the children of the baby boomers and the 13th generation since the pilgrims landed in Plymouth. This group is, were told irresponsible, materialistic, abnormal and apathetic. So how did the term Generation X originate, what are some of their characteristics and why is there so much controversy of the term Generation X? How did the term originate? Back in 1991 a 28 year old named Douglas Coupland wrote a book titled Generation X. The book was about three fictional characters who decided to withdraw from society in order to find themselves. They then moved to Palm Springs, CA where they lived in bungalows and worked at the bottom of the food chain. The book received no publicity and almost no reviews. But that summer a Texan released the movie Slackers, which was filled with overeducated and underoccupied oddballs who loosely paralleled the characters in the book. And at the same time in Seattle, a new form of music was exploding. Its attitude had everything to do with withdrawal, contemplation and seeking new margins. As the media goes, two’s nothing but three’s a trend. Thus were born the most abused buzzwords of the early 90’s Generation X, slacker and grunge. The meaning of generation x Generation X is also sometimes refereed to as the Latch key Generation. With no one at home after school. Generation X has become a negative term to describe their generation as aimless, unfocused, disorganized, unmotivated, lazy and distrustful of ideas and institutions. X’ers were labeled monsters. Their protestants became whining, being mellow became slacking and the struggle to find ourselves became apathy. Stereotypes portray generation x as transfixed by MTV, Beavis & Butthead, wearing baseball caps backwards, safety pins through nipples, rings through noses and wearing flannel during summer. They are characterized as deadbeats who lack the personal ambition ... ...m large government programs. Conclusion Although there is still much conflict and uncertainty about Generation X. You now know that generation x refers to a group of people born between 1961 and 1981. Generation X is perceived by the media, government and others to be a generation that lacks depth or direction or to add value to society. Many suggest that they are the lost generation. They may in fact be the generation that has learned from our parents mistakes and now have a different way of thinking and adapting itself to a changing world. Yet they continue to be discredited. Society need to understand that X is a term that defines not a chronological age but a way of looking at the world. Generation Xers are working to make a better life for themselves. They want to ensure that the interest of their generation is looked out for and they are committed to improving the public’s perception of their generation. Generation X is most certainly not a lost cause. Contrary to popular belief, they are intelligent and are very concerned about their future. They will in fact be the most influential and important generation in the next century, they will make a difference.

Pearl Harbor Turning Point in History Essay

We chose our topic by making a list of possible topics that interested us and looking at the topics that were suggested by our teacher. We then researched a little bit, reading books and articles about different topics and events that happened in history. We finally decided on The Attack of Pearl Harbor, because it interested us the most. I began my research by going to the library to find out as much information about Japan and America during that era. Then, i began to search online for specific documents that gave insight on the attack on Pearl Harbor. After that, i began to look up video and other primary source documents. From that, my project began to evolve. The road to war between the United States of America and Japan began on the surprise aerial attack on the United States Navy base in Pearl Harbor on December 7th 1941. This was the first step that brought the might United States into the Second World War Relations between the two countries started to detireate in the early 1930’s when Japan started to become aggressive in Asia, mainly in Manchuria in 1931 and tried to start conquering the rest of China into 1937. Japan in 1940 decided to allied itself with the â€Å"Axis† with countries like Germany. This alone made us extremely interested in the topic After deciding on the topic of The Attack Of Pearl Harbor, we researched more about this event by going to the library, researching online, reading books, reading articles, watching videos, and looking at pictures from that day. There were many primary and secondary sources about this topic, which made it easier to research. There were also many pictures, which was surprising considering this event occurred in 1941. We decided to do a website for our History fair project. Once we determined our topic we realized it would be very difficult to find some time to meet up and work on the project, that’s when we thought to do a website. It would easy for both of us to access, since we both have computers at home. Also we don’t have to always meet up to work on it. This gives us both more time to add more information to our website and make it better. Our project about Pearl Harbor relates to the National History Day theme of 2012, turning points in history, because the attack itself was a turning point within a turning point. World War 2 was a turning point in our history because it helped to stop communism and the spreading of Adolf Hitler’s power. And The Attack of Pearl Harbor is a turning point in the war, the point when the United States decided to take part in the war. Before the bombs hit us, we wanted to stay out of the war. But after Japan mercilessly bombed Pearl Harbor, Hawaii, we knew it was time to try to put an end to the axis powers. Without this attack, we wouldn’t have joined the war, and the war wouldn’t have affected us. And without the bombing, the axis powers probably would’ve had a chance of winning, so the US joining the war was a big turning point.

Analysis Of Amazon s The Era Of Globalization Essay

Individual Research Paper: Amazon In the era of globalization, understanding of international business culture is the key in expanding ones job prospects and it also equips with the required skill set to face the challenges of the intricate global settings. Amazon is a perfect example to learn from as it ventured from national to international stage and went through all the challenges faced during global expansion in terms of politics, governance, taxation, international policy and laws. Marketing and sales strategies coupled with innovation has been the driving force behind Amazon’s growth and success. This paper reflects on some of Amazon’s strengths after a brief overview of company’s history and background. Through shifting business models, its competitors have been trying to catch up with Amazon and could provide stiff competition in future. In face of the challenges ahead, Amazon weaknesses are discussed in regards to international business issues. In the end recommendations are provided fo r Amazon’s growth and sustainability as an international leader in innovation and technology. Background and Overview Jeff Bezos was working on wall street in a hedge fund during early 1900s when he came across the statistic that internet is growing at the rate of 2300%. He became fascinated and obsessed with the number and realized he need to get on the internet fast. He realized the potential of online book selling since there wasn’t a comprehensive catalogue at the time so heShow MoreRelatedMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. 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